Retired
artist watching
for newest developments
Rowland R. Raymond had something else in
mind when he started college.
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Rowland
R. Raymond
1987 photo
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Age:
59
Home: Flint
Background: Retired in February 2000 after 35 years in
advertising and marketing at The Flint Journal.
Education:
Degree in art practice from Michigan State University.
Personal:
Married. Two sons.
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�I
started out wanting to be a pharmacist, but biology classes and
I didn�t mix well,� said Raymond, who retired from The Flint Journal
in 1999.
�I
went to a counselor at Flint Junior College, said he said I should
be an architect. That started me on my career.�
Rowland, 59, retired from The Journal after 35 years in advertising
and marketing.
After earning an art degree from Michigan State University, Raymond
signed up for an apprenticeship program and expected to work a few
months at three different newspapers. But when he showed up with
an art portfolio, The Journal moved him into an open artist position.
After several years as an artist, Raymond went into national advertising,
handling all food and distributor accounts. He later supervised
the artists and layout for all printed material.
The department was eventually reorganized and the artists assigned
to three different departments, Rowland said. He went to classified,
automotive and real estate advertising.
Rowland remembers the special section for Buick�s 75th anniversary
in 1978 as the first time that editorial and advertising staff worked
closely together.
�There
was an editor and a business manager, and they were the only ones
who met. None of the other staff did. It was not encouraged, that�s
for sure. There was not the mixing like there is now.�
Rowland said The Journal�s impending switch to offset printing will
be a major leap forward.
�The
quality should grow by leaps and bounds.� he said.
�Those
pressmen have just done miracles with that machine they are working
with. It�s antiquated. They�ve been able to hold (color) registrations
a good share of the time. It�s not easy.�
�
Ken Palmer
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